Go Global Exporting Series: Identifying Export Market Opportunities

An event hosted by The Institute for Entrepreneurial Excellence and the Small Business Development Center at the University of Pittsburgh

Identifying Export Market Opportunities – Market research, qualifying export markets, and Market Diversification Tool

To succeed in exporting, you must first identify the most profitable international markets for your products or services. Do not choose too many markets. For most small businesses, three foreign markets will be more than enough, initially. It is important to understand what drives demand for your product and what enabling factors you need to make your business model work in a given export destination. Learn how to qualify markets, the market research and tools available to you to help you make data-driven decisions to select the best target market prospects.


  • Export Market Opportunities, Qualifying Export Markets, Market Diversification Tool (LeeAnne Haworth, U.S. Commercial Service)
  • Export Market Research (Jackie Pacheco, Southwestern PA Commission)

After webinar, Exporting Q&A/Lunch & Learn


Please contact Brent Rondon, Sr. International Trade Consultant, at brondon@innovation.pitt.edu.

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